Vintner’s Cellar was looking for a new sophisticated look and feel to reinvent their online presence. They sought out my friend Viet who is quite the entrepreneur. Viet and I spoke and decided to try to work on this project together in some of our rare spare time. The main objectives of this online rebranding experience included website redesign, website development, content management system integration for franchises as well as the ability to have an online label maker for their wines. This concept was chosen out of the three we presented to Vintner’s Cellar. This was a fun project and the completed concept was well worth the trouble I put it through as my own worst enemy. I kept on revisiting the progressive stages of the design and saying mostly “it doesn’t feel warm or elegant enough yet”. But I think the end result turned out great. The project did not go into production past the conceptual stage because the company went through executive marketing changes in the midst of the project.
